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Nature’s Path Foods, Inc., our affiliates, and our family of brands that includes Nature’s Path, EnviroKidz, Love Crunch, Anita’s Organic Mill and Que Pasa (collectively, “Nature’s Path,” “we,” or “us”) you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through:
Collectively, we refer to the Website(s), emails, and offline business interactions as the “.”
If you are a California resident, please refer to the “Additional Information Regarding California” section at the end of this Privacy Policy for more information about your privacy rights.
Personal Information
“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. The Services collect Personal Information, including:
Collection of Personal Information
We and our service providers collect Personal Information in a variety of ways, including:
We need to collect Personal Information in order to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
Use of Personal Information
We and our service providers use Personal Information for the following purposes:
We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.
We will engage in this activity with your consent or where we have a legitimate interest.
We use this information to manage our contractual relationship with you.
We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or based on our legitimate interest.
Disclosure of Personal Information
We disclose Personal Information:
Other Uses and Disclosures
We also use and disclose your Personal Information as necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so:
OTHER Information
“Other Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. The Services collect Other Information such as:
Collection of Other Information
We and our service providers may collect Other Information in a variety of ways, including:
How do we share Personal Information?
We do not sell, trade, or otherwise transfer Personal Information about you to outside parties unless we provide you with advance notice, except as described below. The term "outside parties" does not include Snow Commerce.
Snow shares Personal Information about you, including name, email address, location/zip code, shows you have bought merchandise for, order data such as shopping history, your path (sites from which you came to the Website), and information about your device with Snow for marketing purposes. “Outside parties” also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.
Personal Information may be disclosed to a third party in connection with a merger, acquisition, asset sale, or similar transaction. Personal information may be shared with a third party to provide, maintain, or improve customer products and services and customers might request the list of such third parties by writing an email to snowreport@snowcommerce.com
Uses and Disclosures of Other Information
We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy. In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.
Security
We seek to use reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.
CHOICES AND ACCESS
Your choices regarding our use and disclosure of your Personal Information
We give you choices regarding our use and disclosure of your Personal Information for marketing purposes. You will only receive emails from Nature’s Path if you opt in by signing up for our newsletter via our website, social media, an affiliated contest or other platform. If you no longer want to receive marketing related emails from us on a going-forward basis, you may opt out anytime by using the unsubscribe instructions provided in the footer of each email or on the site where you signed up to receive our marketing .
We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing related emails from us, we may still send you important administrative messages, from which you cannot opt out.
How you can access, change, or delete your Personal Information
If you would like to request to access, correct, update, suppress, restrict, or delete Personal Information, object to or opt out of the processing of Personal Information, or if you would like to request to receive a copy of your Personal Information for purposes of transmitting it to another company (to the extent these rights are provided to you by applicable law), you may contact us in accordance with the “Contacting Us” section below. We will respond to your request consistent with applicable law.
In your request, please make clear what Personal Information you would like to have changed or whether you would like to have your Personal Information suppressed from our database. For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.
Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase or promotion).
RETENTION PERIOD
We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.
The criteria used to determine our retention periods include:
THIRD PARTY SERVICES
This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.
THIRD PARTY ADVERTISING
We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other website(s) or online services. You may receive advertisements based on information relating to your access to and use of the Services and other website(s) or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.
If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit https://www.naturespath.com/faqs/.
use of Services by MINORS
The Services are not directed to individuals under the age of thirteen (13), and we do not knowingly collect Personal Information from individuals under 3.
The site(s) are generally not intended for, nor targeted to, children under 13. We do not knowingly request or collect Personal Information from any person under thirteen (13) years of age through the site(s). If we are made aware that we have received information directly from a child who is under the age of 13, we will delete the information in accordance with the applicable law.
There are some site(s) pages that may be intended for certain audiences that may include certain age ranges, in which case we may provide additional or separate privacy notices to address those specific audiences. Additionally, those sites will indicate the child under thirteen (13) to request adult support to view and access the content. Such privacy notices may clarify further the data collected through the applicable site(s) and should such audience-specific privacy notices contradict this Privacy Policy, the audience-specific privacy policy shall govern for the stated specific audience.
Jurisdiction and CROSS-BORDER TRANSFER
Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.
ADDITIONAL INFORMATION REGARDING THE UK: Some countries are recognized by the European Commission as providing an adequate level of data protection (the full list of these “specified countries” is available here hyperlink to EU Commission’s adequacy list online: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_en. The UK recognizes the EEA and the specified countries as providing an adequate level of data protection according to UK standards. For transfers from the UK to countries not considered adequate by the UK government, we have put in place adequate measures, such as standard contractual clauses adopted by the relevant authority to protect your Personal Information. You may obtain a copy of these measures by contacting us in accordance with the “Contact Us” section below.
SENSITIVE INFORMATION
Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Services or otherwise to us.
THIRD PARTY PAYMENT SERVICE
The Services may provide functionality allowing you to make payments to us using third-party payment services with which you have created your own account. When you use such a service to make a payment to us, your Personal Information will be collected by such third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s collection, use, and disclosure of your Personal Information.
UPDATES TO THIS PRIVACY POLICY
The “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services.
CONTACTING US
Nature’s Path Foods, Inc., located at 9100 Van Horne Way, Richmond, BC V6X 1W3, Canada, is the company responsible for collection, use, and disclosure of your Personal Information under this Privacy Policy.
If you have any questions about this Privacy Policy, please contact us at consumerservices@naturespath.com or at 9100 Van Horne Way, Richmond, BC V6X 1W3, Canada.
Because email communications are not always secure, please do not include credit card or other sensitive information in your communications to us.
Data Protection Office is appointed by Snow Commerce, Inc. ("Snow"), an Ohio Corporation with place of business at 1340 Clay Street, Cincinnati, OH 45202. You may lodge a complaint with a data protection authority for your country or region where you have your habitual residence or place of work or where an alleged infringement of applicable data protection law occurs. Information regarding the UK data protection authority is available here: https://ico.org.uk/.
ADDITIONAL INFORMATION REGARDING CALIFORNIA
Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), we are providing the following details regarding the categories of Personal Information that we collect, use and disclose about California residents. This CCPA Notice does not apply to our job applicants, employees, contractors, owners, directors, or officers where the Personal Information we collect about those individuals relates to their current, former, or potential role with us. Under the CCPA, “Personal Information” is information that identifies, relates to, or could reasonably be linked with a particular California resident or household.
Sources of Personal Information
We collect Personal Information from:
Collection and Disclosure of Personal Information
The following chart details which categories of Personal Information about California residents we plan to collect, as well as which categories of Personal Information we have collected and disclosed for our operational business purposes in the preceding 12 months.
Categories of Personal Information |
Disclosed to Which Categories of Third Parties for Operational Business Purposes |
Identifiers, such as name, contact information, IP address and other online identifiers
|
Our affiliates; trusted third-party service providers; joint business partners; third-party sponsors of sweepstakes, contests and similar promotions |
Personal information as defined in the California customer records law, such as name and contact information
|
Our affiliates; trusted third-party service providers; joint business partners; third-party sponsors of sweepstakes, contests and similar promotions |
Characteristics of protected classifications under California or federal law, such as age and gender |
Our affiliates; trusted third-party service providers |
Commercial Information, such as transaction information and purchase history |
Our affiliates; trusted third-party service providers; third parties, to permit them to send you marketing communications, consistent with your choices |
Internet or network activity information, such as browsing history and interactions with our website(s) |
Our affiliates; trusted third-party service providers; joint business partners; third-party sponsors of sweepstakes, contests and similar promotions |
Geolocation Data, such as device location and approximate location derived from IP address |
Our affiliates; trusted third-party service providers |
Audio/Video Data. Audio, electronic, visual, and similar information, such as photographs and audio/video recordings |
Our affiliates; trusted third-party service providers |
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences, behavior and characteristics |
Our affiliates; trusted third-party service providers |
We do not “sell” and have not “sold” Personal Information for purposes of the CCPA in the last 12 months. For example, and without limiting the foregoing, we do not sell the Personal Information of minors under 16 years of age.
Use of Personal Information
Individual Rights and Requests
If you are a California resident, you may request that we:
To make a request for the disclosures or deletion described above, please contact us at consumerservices@naturespath.com or +1 (866) 880-7284. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as email, state of residency and/or mailing address, in order to verify your identity and protect against fraudulent requests. If you make a deletion request, we may ask you to verify your request before we delete your Personal Information.
You have the right to be free from unlawful discriminatory treatment for exercising your rights under the CCPA.
Authorized Agents
If you want to make a request as an authorized agent on behalf of a California resident, you may use the submission methods noted above. As part of our verification process, we may request that you provide, as applicable, proof concerning your status as an authorized agent, which also may include:
If you are an authorized agent and have not provided us with a power of attorney from the resident pursuant to Probate Code sections 4121-4130, we may also require the resident to:
Microsoft Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.