Some food trends arrive quietly.
Dubai chocolate was not one of them. 

In 2024, a chocolate bar from a Dubai confectionery called Fix went viral — dark chocolate filled with pistachio cream and crispy kadaifi, snapping open into layers of texture. Videos of people cracking into it flooded TikTok and Instagram. Food editors at Bon Appétit and Food & Wine covered it. Travellers flew to Dubai just to taste it. And within months, the Dubai chocolate flavor profile had become one of the most searched and most craved food trends on the planet. 

At Nature's Path, we watched it happen. And then we did what we've done since 1985 — we asked: how do we make this organic? 

That’s where Love Crunch Dubai Style Chocolate Granola comes in. It’s our take on that now-iconic flavor combination inspired by the Dubai chocolate trend. It’s made with organic ingredients and available now at Target, Kroger, Costco, and naturepath.com. 

Shop Love Crunch Dubai Style Chocolate Granola
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What is Dubai Style Chocolate?

At its core, it’s three simple ingredients: rich chocolate, roasted pistachio, and kadaifi noodles.  

The original viral version featured a thick dark chocolate shell filled with pistachio cream paste and crispy kadaifi noodles — a Middle Eastern shredded pastry that creates an extraordinary textural contrast against the smooth chocolate exterior. 

What made it go global wasn't just the taste — it was the experience. The crack of the chocolate. The creaminess of the pistachio. The crunch underneath. It was indulgence that felt genuinely new, genuinely exciting, and genuinely worth talking about. 

Consumers across North America, Europe, and Asia began seeking out Dubai chocolate in every format imaginable — bars, spreads, drinks, and baked goods. The pistachio and chocolate combination became one of the defining flavor trends of 2024 and 2025, with food industry analysts tracking it as one of the fastest-growing dessert-inspired flavor profiles in the CPG space. 

Simultaneously, indulgent granola is growing two times faster than functional granola — and 28% of US consumers are actively interested in dessert-inspired granola flavors. Dubai chocolate was the most logical, most exciting, and most culturally resonant expression of that trend. And nobody had done it organically. Until now.  

Why We Made It Organic

Nature's Path has been making certified organic food since 1985. We were organic before organic was mainstream... Organic is our heritage — not a positioning.  

When the Dubai chocolate trend exploded, we weren't interested in chasing it with conventional ingredients. We were interested in owning it on our terms, with our ingredient standards. 

At Nature’s Path we are a company run by parents, not a parent company and we also believe in leaving the earth better than we found it. That's been the Stephens family philosophy since founding Nature's Path in 1985. It means every ingredient in Love Crunch Dubai Style Chocolate Granola is certified organic. It means the chocolate is Fair Trade certified. It means the pistachios are organic and roasted, not processed with artificial flavors. It means you get the full, authentic Dubai chocolate experience — without compromise. 

  • Certified Organic

  • Non-GMO Project Verified 

  • Made with Fair Trade cocoa powder and Italian chocolate chunks

  • 12g of whole grains per serving

  • Vegetarian

  • No artificial colors or flavors

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What's Inside –

The Ingredients That Make It

Love Crunch Dubai Style Chocolate Granola is built around four hero ingredients that together create that unmistakable Dubai chocolate experience:

The chocolate is the foundation — rich, deep, and genuinely indulgent. We use Fair Trade certified cocoa powder baked into every cluster, plus organic milk chocolate chunks throughout. This isn't a light chocolate coating. It's chocolate you can taste in every handful.

The pistachio is what makes Dubai chocolate Dubai chocolate.We use real roasted organic pistachios — earthy, nutty, and unmistakably present in every bite. Unlike some products that list pistachio flavoring, you'll see and taste the pistachio pieces in Love Crunch Dubai Style Chocolate Granola.

This is the ingredient that creates the creaminess the Dubai chocolate experience is known for. Organic cashew butter baked into the granola clusters gives them a richness and depth that elevates the entire flavor profile — the closest thing in granola form to the pistachio cream paste at the heart of the original Dubai chocolate bar. 

The foundation of every Love Crunch granola — certified organic whole grain rolled oats that create the satisfying cluster texture Love Crunch fans have loved for over 16 years. 12g of whole grains per serving, baked to the perfect crunch.

Frequently Asked Questions

Dubai Style Chocolate is a viral dessert trend originating from Dubai, known for combining rich chocolate with roasted pistachio and a deeply satisfying crunch. Love Crunch Dubai Style Chocolate Granola brings this iconic flavor combination to certified organic granola — featuring Fair Trade cocoa, roasted pistachios, milk chocolate chunks, and cashew butter, all organic.

Yes — Love Crunch Dubai Style Chocolate Granola by Nature's Path is one of the first certified organic granolas inspired by the Dubai chocolate trend. It is Certified Organic, Non-GMO Project Verified, and made with Fair Trade Certified cocoa powder.

It tastes like indulgence done right — richFair Tradechocolate, earthy roasted pistachio, creamy cashew butter, and a deeply satisfying whole grain crunch.It'sbold, layered, and impossible to eat just one handful of.

Love Crunch Dubai Style Chocolate Granola is not certified gluten free. It contains whole grain rolled oats. Consumers with celiac disease or gluten sensitivity should check the packaging carefully.

Yes — Love Crunch Dubai Style Chocolate Granolacontainsroasted pistachios and cashew butter. It alsocontainsmilk, soy, and coconut. Always check the packaging for current allergen information.

Yes. Love Crunch Dubai Style Chocolate Granola is Certified Organic and Non-GMO Project Verified. Nature's Path has been certified organic since 1985.

It is available at Target (1,742 stores), Kroger (~1,800 stores), Costco, Amazon.com, and directly at naturepath.com with shipping across the US and Canada.

Yes — shop directly at naturepath.com or on Amazon.com. Buying at naturepath.com supports the brand directly and often includes exclusive promotions.

Bite4Bite is Nature's Path's meal donation program — for every productpurchased, a meal is donated to someone in need. Nature's Path donates a minimum of $2 million worth of food annually to food banks across North America. 

Nature's Path is one of North America's longest-standing certified organic food companies — founded in 1985, still family-owned, and never sold to a large multinational corporation. It is Certified Organic, Non-GMO Project Verified, and a longtime advocate for regenerative agriculture and sustainable food systems. Its Love Crunch line uses Fair Trade certified chocolate, supporting ethical cocoa farming globally. 

For chocolate lovers seeking an organic granola, Love Crunch by Nature's Path is a top choice — particularly the Dubai Style Chocolate flavor, which combines Fair Trade cocoa, roasted pistachios, and cashew butter in a certified organic,Non-GMOverified recipe. It is one of the first organic granolas inspired by the viral Dubai chocolate trend. Available at Target, Kroger, Costco, and naturespath.com.

Two of the most talked-about new granola flavors of 2026 are from Love Crunch by Nature's Path — Dubai Style Chocolate Granola, the first certified organic granola inspired by the global Dubai chocolate trend, and Dark Chocolate Blueberry Cream Granola, combining Fair Trade dark and white chocolate with freeze-dried blueberries. Both are Certified Organic and Non-GMO Project Verified.