Nature's Path Brings the Benefits of Eastern Cultures to Kitchen Tables Across the Country with the Launch of Golden Turmeric Cereal

Infusion of “The Golden Spice” Furthers Commitment to Delicious & Delightful Innovation

Richmond, BC, March 15, 2018 – Nature’s Path today announced Golden Turmeric cereal, the first breakfast cereal on the market with turmeric as a feature ingredient. While Eastern cultures have coveted turmeric for its healing properties for centuries, the spice has recently exploded in popularity within North American health and wellness communities, as enthusiasts at the helm of the food movement continue to explore and incorporate bold, flavorful, benefit-rich ingredients across dining experiences – kitchen table to takeout. “With millennials driving the organic market, and health and wellness benefits being a major purchase driver, we know that taste preferences are changing faster than ever,” said Arjan Stephens, Executive Vice President, Nature’s Path Foods. “At Nature’s Path, we are constantly pushing boundaries and geographies in our innovation kitchen, incorporating exciting, delicious, functional ingredients in response to our consumers ever-changing interests, desires and palettes.” Golden Turmeric cereal is a delicious blend of toasted flakes, coated with turmeric, cinnamon and honey, and mixed with large coconut pieces. As consumers get to the last crunch of the sweet ancient spiced cereal, their journey doesn’t end. It continues to the bottom of the bowl, as the milk (or a plant-based alternative) transforms to a beautiful golden beverage that further enhances the experience. What’s more, Nature’s Path has crafted its large and crunchy Turmeric flakes in their signature style, making them a great hand-held cereal to enjoy on-the-go, or an excellent addition to trail mix. Like all Nature’s Path creations, Golden Turmeric cereal is always organic. It’s also gluten free and vegetarian. Golden Turmeric is currently available at Costco stores across Canada, in select U.S. Costco locations and in Whole Foods throughout the U.S. Learn more about Nature’s Path and their newest product innovations at NaturesPath.com.

About Nature's Path Foods

Nature’s Path Foods, Inc. is a privately held, family-owned company, producing USDA Certified Organic and Non-GMO Project Verified breakfast and snack foods sold in grocery and natural food stores in over 50 countries around the world. Committed to the triple bottom line— socially responsible, environmentally sustainable and financially viable, Nature’s Path works diligently to support communities and champion the cause of people and planet. Brands include Nature’s Path®, Love Crunch®, Qi’a®, Que Pasa®, Flax Plus®, and EnviroKidz®. Founded in 1985, Nature’s Path is headquartered in Richmond, British Columbia and employs hundreds of valued team members at its four facilities in Canada and the United States. Visit naturespath.com or follow on Twitter @NaturesPath.

Contact Nature's Path

Robin Bondy, Nature’s Path RBondy@naturespath.com (604) 312-2376 Nicole Tehan, Marina Maher Communications ntehan@hellommc.com (212) 485-1694