Made of organic, brown rice kernels, our Rice Puffs have been air popped for a delicately crispy texture. Containing only one ingredient, this is arguably the healthiest cereal you can find! Whole food-diet approved, vegan, and no sugar added, this cereal is 100% whole grain. We're big on delicious, nutritious breakfasts to start the day—that's why we created this tasty, organic, non-GMO cereal that's good for both people and the planet. Our unique EcoPac is a larger, recyclable bag without the box, which helps us to eliminate unnecessary waste, and allows us to pass the savings on to you, offering you the best value for money. see less